I've never said this to anyone on a forum before, but in this instance I can assert with complete confidence: You are a shill.
Whether it was deliberate or simply a goof made by a researcher, it is still extremely bad form.
If ITV actually hope to "crystalize public opinion" with their blatant propaganda pieces, then they might want exhibit a degree of professionalism, as well as avoid infringing on a company's intellectual property.