How does a company "loose billions" from piracy? Every time a corporation decides to invest in a project they are taking market risks. If their investment pays off they will sell their product well and in large quantities and not only make up for initial gross investment but also surplus profit. In thriving economies it's easy for them to sell their product but in areas where it's not looking too good you can't be surprised. The real problem is indeed financial here. And in places like let's say Russia (not in Moscow) where if you're lucky enough to have a job with a salary that allows you to not only to make ends meet from month to month but also for such luxury items as original computer software especially Microsoft's over-priced Windows. If these companies were intent on fighting piracy they would make their product more affordable to your average consumer in weak economies and miraculously they'd see more people buying original software and piracy plummet..
Sometime pirate motivations are also ideological , but rarely that is the case. If I breed my pure breed , licensed Rottie with another pure breed rottie avoiding standard breeding rules of the kennel club selling the unlicensed puppies at a much lower price to family members would this also be considered piracy?
I think the stricter consequences they enforce on such things the more people will resist, being such the nature of man.