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jamesp

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Posts posted by jamesp

  1. Posted

    Wait was the Taco acronym your handiwork as well? I am in the presence of genius yet again. I digress.

    Hey no need for such clever sarcasm :D All we've established throughout this thread that not only are there people on this forum that think that they can dictate to bis what vehicles to make and in which year their games should be set, but also people who think that devs don't even have the right to pick their own name. How about you make us a game and call it Ultimate Reality Army War Analyzer aNd Kansas Etiquette Revision. And hey what u know! The acronym practically writes itself :)

  3. Posted · Edited by jamesp

    Now I’m not a native English speaker but I simply don’t get why Take on Helicopters is a bad name.

    Did you even read the initial post? My point is NOT that Take On Helicopters is a universally bad name. It's that it doesn't sound appealing to me as a native English speaker in the US or UK (and I should have added AU).

    Yet you and a majority of other non-English as first language posters feel compelled to disagree with me. I guess you are in a superior position to know what sounds better in my language/dialect and culture than I am.

    Since North America, UK and Australia are a tiny fragment of the gaming market why should BIS care, right?

    A quick Google search reveals I am not alone:

    http://www.armaholic.com/forums.php?m=posts&id=101142

    http://www.armaholic.com/polls.php?id=91#c25938

    http://www.facepunch.com/threads/1074621-Rotors-Scoped-Take-On-Helicopters-Coming?p=28942757&viewfull=1#post28942757

  4. Posted · Edited by jamesp

    I sure hope BIS knows who the game is targeted to! This is why they created the product in the first place. They made a conscious decision that the target market is large enough to support a sufficient return on the investment they are making. But knowing the target market is the starting point, not the end point.

    @nightsta1ker, @LeftSkidRow: You are describing market segments. Helicopter sim fans and BIS enthusiasts are just two measurable market segments (though BIS enthusiasts are a cross-section of multiple segments). The purpose of brand research is to allow the product to transcend known market segments and enter new ones.

    @cri74: This is actually a useful branding game. Replace the name of successful products with the proposed name of the new product. Does it have the same visceral appeal?

    Take on Duty (Call of)

    Take on Autos (Grand Theft)

    Take on War (Gears of)

    @BoboCZ: When a consumer evaluates a product for the first time they do so on the basis of brand. Unless the back story is already widely known it will make little to no difference in the initial purchase decision.

    Here is a parting thought. Based on the number previous posts to BIS forums, every response to this thread has been from the BIS Enthusiast market segment (as defined above). In fact there is a correlation between the most dismissive (and even hostile) with 3,951 and 3,599 previous posts to the most amenable (the name is, "cheesy") with 63 previous posts. Though this evidence is purely anecdotal I would suggest it is representative of what you will find in the wider market.

    Finding original naming that works in this day and age is also very difficult and time consuming, been through that myself.

    Negotiating the minefield of IP and copyright/name branding is a formidable challenge in itself, especially in game development, where many of the strongest sounding IP's have been snapped up already.

    This and the frustrations, in this case, of skirting around individual patented helicopter designs, airframes, engine parts etc.

    Unless the OP actually knows for certain exactly who the game is targeted at, I think you're being overly condecending as to their marketing strategy and their lingual abilities. In addition, going from some of the interviews I have heard many of the crew speak far better English than Native English/US speakers.

    E

  5. Posted · Edited by jamesp

    I understand your point, but branding is far more important than you appear to realize.

    There is real science around predicting consumer behavior. Smart companies invest in the research before rolling out a new product. The goal is to purposefully align a product with a target audience by building authenticity around the product.

    In this case I believe that the product's name is misaligned with the target market. When the brand experience is not properly planned, it could be the difference between selling 100,000 units and selling 1 million+ units.

    Oh it won't decrease sales.

    Silly people will just complain and leave on the "name" stage rather than on "why doesn't it play like Battlefield?" stage. There will be no difference.

  6. Posted · Edited by jamesp

    I doubt if Bohemia wants to filter anyone out of buying their games. You just made my point.

    If a confusing name decreases sales, we'll see less great games from BIS not more. This is about market penetration, brand perception and sales in the world's largest markets.

    Armed Assault is a retarded name too

    But if a name filters out people that can't look past it - it's only for the best :>

  7. Posted · Edited by jamesp

    My point is that it can mean a lot of things in the English language (see below). It just doesn't sound very appealing as the name of a helicopter simulation in my opinion.

    From Google:

    assume: take on a certain form, attribute, or aspect; "His voice took on a sad tone"; "The story took a new turn"; "he adopted an air of superiority"; "She assumed strange manners"; "The gods assume human or animal form in these fables" Fail

    assume: take on titles, offices, duties, responsibilities; "When will the new President assume office?" Fail

    undertake: accept as a challenge; "I'll tackle this difficult task" Fail

    accept: admit into a group or community; "accept students for graduate study"; "We'll have to vote on whether or not to admit a new member" Fail

    meet: contend against an opponent in a sport, game, or battle; "Princeton plays Yale this weekend"; "Charlie likes to play Mary" I assume this is the intended usage - FAIL

    To acquire, bring in, or introduce; To begin to have or exhibit; To assume responsibility for; To attempt to fight or compete Fail

    What?

    It's just like: taking on a new language class. You're taking on helicopters. What's not to understand?

  8. Posted

    I don't understand what the name "Take On Helicopters" is supposed to mean.

    Are you trying to say "Helicopter Challenge" or something to that effect? Even that name sounds dumb.

    Please hire a U.S. or U.K. branding consultant! I'm a huge flight sim fan but with a name like that you will not be taken seriously in the US/UK markets.

    Please don't take this the wrong way. This name sounds very strange to my native English speaking ears. Its almost like you came up with the name by going to Google translator.

    Take it or leave it - but there it is.

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