Agreed. I've not encountered this kind of ineptitude before with any other titles bought via Steam. Albeit I'm sure it will be fixed in the next day or so (preferably sooner), it really demonstrates a lack of competent organisation at BIS end when it comes to ensuring games are delivered 100% smoothly at launch. Frankly whomever fucked up should be straight up fired, that way they might be able to get someone competent (and values their customers) in who knows how to launch a title. Deeply unimpressed.