Like some have said, getting ArmA out into mainstream media (IGN, GameSpot), there comes a massive number of readers to read about this game. Even though no one wants ArmA to be like BF2, the name "Battlefield 2" in the context of this game could help sell it. If a reputable gaming reviewer such as Gamespot can say that ArmA is like BF2 but more intense and better, then who wouldn't consider the product?