I have a little of it working.

this = intel object

not sure about "" at the end is a mystery it says texture in the function but I think it has to do with image
if (_texture != "") then {_text = _text + format ["<br /><img image='%1' height='200px' />",_texture];};
Maybe it includes a picture with that name in the text.

place in objects init.
data = [this,"RscAttributeDiaryRecord",["Title goes here","Text goes here",""]] call bis_fnc_setServerVariable; this seems to include a picture this setvariable ["RscAttributeDiaryRecord_texture","Danger_Exp.jpg"];
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