The absurdity of the situation regarding Armed Assault and it's inability to be played by people who are willing to hand over at least 50 US dollars (and most likely a helluva a lot more) tends to make me believe that BIS is incompetent, at best, in marketing it's product.
The fact of the matter is that Armed Assault is the sequel to a game which won game of the year honors bestowed upon it by some very big names in the gaming world. That in and of itself would seemingly propel the sequel to OFP to major news status. BIS has a hit a home run with the first game and when the follow on game is released, they claim they can't find a US publisher. And whose fault is that? As a result, we have people in the US contacting europeans to send them a copy and other such ridiculous situations.
I don't believe BIS would know a marketing plan if it hit them between the eyes. I don't particularly care when it's released as I don't have the time to invest in the near future to play it, but it strikes me as a lesson in how not to run a company.